Design Wisely, Not for Popularity
As far as making web designs for your site is concerned, the normal manner of thinking is to go graphically alluring. While there is nothing wrong with it, it still remains that you have to watch out for the interest of your visitors.
Some people use advanced scripts to impress their patrons. But what captures the eye of many are the errors of trial based programming, especially for site owners who are not too adept with web design techniques. Start with a simple design then improve as you learn. It is the best approach to really make an impression.